Hermitage Golf — From Local Course to Global Golf Content Brand

Hermitage Golf was lacking attention. Like many public courses, it had a great experience on the ground but little presence where modern golfers actually spend their time: social.

The goal wasn’t just to “post more.” It was to turn Hermitage into a course people recognized, talked about, and shared—whether they’d played it or not.

We partnered with Hermitage to reimagine their social presence from the ground up, building a strategy centered on repeatable, high-performing content series. Instead of one-off posts, we created formats that could show up consistently. Content that was simple, entertaining, and instantly relatable to golfers at every level.

The focus was clear: make content that golfers see and think, “that’s me.” From humor-driven clips to everyday on-course moments, each piece was designed to feel native to the culture of golf.

We handled the full ecosystem. Developing strategy, creating content, and managing social channels - turning Hermitage into a consistent voice in the golf conversation. The repeatable series approach allowed content to scale, while building familiarity and anticipation with the audience.

The result: Hermitage Golf evolved from a local public course into one of the most recognizable and widely shared golf brands on social media—proving that with the right content, even a single golf course can earn a global audience.