Social media strategy is a plan for using social platforms to meet specific goals. It involves creating and sharing content, engaging the audience, and tracking results to improve and connect effectively.

Focuses on creating, planning, and sharing valuable content tailored for your target audience. This includes visuals, videos, blogs, and posts aimed at building brand awareness, providing value, and driving engagement.

Prioritizes interactions with the audience through comments, messages, and social media features like polls or Q&A. It helps build community, foster loyalty, and create a personal connection with followers.

Leverages partnerships with influencers to promote the brand to their followers. This strategy helps expand reach, build credibility, and tap into new target markets.

Relies on tracking and analyzing social media metrics (e.g., engagement, reach, and conversions) to measure performance. It ensures campaigns align with goals and informs data-driven decision-making.