GOLF SWAG
Hey Golf Swag team! My name is Austin Peckham, founder of Branded Golf. I am so excited for the opportunity to work with you. As you probably know by now - I am a golf lover, and have been playing since I was old enough to swing around my little tike plastic clubs. I really love that you are looking to be different, and not just another promotional company. It sounds like you really "get it" that to be successful in 2025 and beyond, you have to be a brand that attracts your target audience and creates fun, engaging content that people want to be a part of. We specialize in helping golf brands create engaging content, and know this game and industry like the back of our hands. I truly believe that we are the perfect pair together and look forward to the opportunity of help you grow.
Our approach focuses on creating entertaining and engaging organic content across Facebook, Instagram, LinkedIn, TikTok, and YouTube. The primary goal is top-of-funnel awareness and brand exposure, offering consumers a chance to discover the brand in an engaging and non-traditional way—far from the usual advertising found on The Golf Channel.
Key Tactics:
Short-form video content: We will prioritize this for maximum brand exposure. Platforms like TikTok and Instagram will serve as the primary lead sources, while YouTube Shorts will be an underutilized but high-potential platform for us to dominate and engage with audiences. Linkedin will be a fantastic resource for gaining exposure in the corporate world primarily with engaging video content.
Cross-Platform Strategy: The content will be tailored for multi-platform use, creating synergy for both organic engagement and paid ads. This strategy will increase visibility and ensure consistent messaging across channels.
Engaging, Not Just Advertising: We will provide entertainment and value-driven content, setting the brand apart from competitors who are primarily using more conventional advertising methods, and simply just posting photos of product.
Content Repurposing: All video and visual content will be designed with multiple purposes in mind—useful for social posts, paid ads, and web presence.
Our Goal: Become one of the most outspoken and engaging brands in the space, and create content that resonates with your audience across all touchpoints.
Strategy
Content Pillars.
These are the primary content pillars we plan to execute within, but of course as we collaborate are open to suggestions and ideas.
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* Show how the custom items are made — embroidery, printing, packaging, QC.
* Highlight the attention to detail and craftsmanship, but with a light tone.
* Add personality: employee spotlights, factory dogs, or office traditions.
Example Post:
"Ever wonder how your tournament logo ends up on a premium towel? It starts with Steve and his coffee addiction."
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* Tap into golf trends, meme formats, sports news, or pop culture — but always with a brand twist.
* Think: “If Happy Gilmore designed this golf towel…” or spoofing PGA Tour drama.
Example Posts:
"When your boss lets you design the tournament swag”
“I kept seeing this trend where the guys would have their kids draw all over their golf balls, I wanted something a little cleaner so I had Golf Swag create outlines for my kids to color in on the balls” -
Encourage customers to submit pics or videos of their custom gear in the wild.
* Feature real golfers, teams, or businesses proudly using the products.
* Build a fun hashtag around it
Example Post:
"Spotted: The “boys” rolling deep with matching visors at their company scramble 🏌️♂️🔥"
“Showing my custom logo ball things it’s never seen before” the bottom of the cup - the center of the club face - the fairway (Showing my baby things it’s never seen before)
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Example Post:
"When your foursome's group name is better than your game. (Shoutout to 'Grip It & Sip It' and their koozies 🔥)"
“When you hit your irons, are you looking at the front of the ball, the top of the ball, the middle of the ball, the back of the ball, or are you staring wherever your custom logo is?”
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* Launch fun, interactive campaigns with specific products as the hero.
* Think: logo ball juggling contests, towel trick shots, “design your own” hat giveaways.
Example Posts:
"Can you chip a ball into a solo cup from 30 ft? Show us and we’ll send you the hat of your dreams.
“Recreate the iconic Tiger chip in from 16 at Augusta but make your hand drawn logo ball roll in the cup instead of the Nike ball, bonus points for a reaction video”
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* Create skits / spoofs and post on a regular cadence.
* Think: Guy early morning on golf course placing his logo balls around the course. Golf Swag presents “Advertising”
“What kind of ball are you playing and what’s the mark” - rules official, then the guy pulls out a ridiculous custom ball and is explaining it’s a fantasy football punishment and he has to use it until the next season
“Guys kept taking my ball when I hit into the wrong fairway but instead of playing a ball no one wants, I created a custom logo on a ball that no one wants!” Shows him holding a ball that’s blurred out
Case Studies
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Hermitage Golf
In the last two years we have amassed over 110M views with Hermitage Golf Club and created the viral social movement “Golf Shop this is Chris”. This along with strategic social strategy, Hermitage has become a world-known brand which has resulted in incredible expansion of numerous lodging, events, and more
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The Sanctuary Golf & Social Club
We have been creating all content, managing social media, and all marketing efforts for SGS since early 2025. Since working together, the brand has expanded and has begun construction on 2 additonal locations. Membership is at an all time high, and food and beverage sales have improved significantly.
Disclaimer:
The concepts, strategies, and creative ideas outlined in this proposal are the intellectual property of Austin Peckham / Branded Golf. These materials are shared solely for the purpose of evaluating a potential business relationship. No part of this proposal may be used, shared, reproduced, or implemented—whether in whole or in part—without prior written consent. Submission of this proposal does not grant the recipient any rights to the ideas contained herein unless and until a formal agreement is executed.